Drupal 7: How to alter image field widge \"alt\" or title\" label

Drupal 7: How to alter image field widge \"alt\" or title\" label References I am trying to change the \"alt\" and title\" labels in the Image Widget on the node add form. I have tried both of these hooks: hook_field_widget_form_alter hook_form_alter I was unable to find where I needed to go to successfully alter the label. Could some one please direct me to the appropriate way to hook into this and alter them? I\'m hitting these from a custom module if it makes a difference. Hitting them via the theme would be fine for me as well. Any ideas anyone?